James is an Account Executive at Super Corp. James uses your product daily at Super Corp as an end user. James leaves Super Corp for Mega Corp.
Mega Corp does not have a product like yours and is on your target account list. Wouldn’t you like to know that a power user just went to a company that you’re trying to sell to?
TrackJobChanges tells you when James leaves and where he goes, as well as supplies you with his new email address and a way to contact him. James is already familiar with the software and can champion your product internally, without Mega Corp needing to do much diligence or competitive analysis.
James sells it internally and Mega Corp becomes your next big account.
Super Corp has a list of 120,000 subscribers that marketing sends emails to. Each year 10,000 people on that list change jobs and those emails bounce, cluttering their CRM and marketing automation accounts and wasting money as they pay for storing unusable data.
Super Corp uses TrackJobChanges to find out which company those 10,000 people went to and sends them an email to opt back into your list, automatically. TrackJobChanges limits churn and helps keep a clean list. TrackJobChanges will also replace the old emails from your list with new ones!
Super Corp is able to avoid an expensive upgrade on their marketing automation account and regain access to churned subscribers. It's a win-win.